Cosmetic suppliers say naturals still hot

As mentioned last week, the green blogger attended this year's annual New York Society of Cosmetic Chemists (SCC) Suppliers' Day in New Jersey, and based on interviews that I had with several chemical companies, one trend that continues to be big for cosmetic and personal care formulators is the use of natural-based/sustainable ingredients and processing.

Evonik Goldschmidt's Lauren Kjeldsen said that aside from anti-aging, natural-based products are big sellers in the cosmetic and personal care market worldwide. The company launched at the show a new natural-based thickening agent called Antil Soft SC, which the company said, can work as a foam booster even in polyethylene glycol (PEG)-free and sulfate-free skin and hair care product formulations.

The ingredient is said to be readily biodegradable and conforms to Ecocert standards, which certifies whether an ingredient is really natural or organic. Ecocert and organic certification was the buzzword at last year's show but it seems to have died down a bit this year.

Evonik launched six new products at the show and another ingredient that was highlighted (in terms of 'greeness') was its ethylene oxide (EO)-free liquid concentrate, Tego Wipe Lux, for cosmetic wet wipes. The emulsifier/emollient/phenoxyethanol is said to contain cottonseed oil.

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