Price is king even in green

Be green all you want but admit it - the amount in your wallet (especially at times like this) is more important than your green conscience.

A study from consulting firm Deloitte confirmed the same sentiment among shoppers although Deloitte said some of the low green purchasing numbers are also driven by lack of marketing initiatives.

More than 6,400 shoppers in 11 major retailers were interviewed in the study and out of that only 22% actually bought green products even though 95% are open to considering buying green.

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