November 13, 2013

FTC cracks down biodegradable plastic claims

The US Federal Trade Commission recently announced enforcement actions on several environmental marketing claims addressing biodegradable plastics. This is part of the FTC's program to ensure compliance with the agency's revised Green Guides. The Guides enable businesses to market their products accurately, providing guidance as to what constitutes misleading environmental claims.

The FTC files a complaint on the District Court of Columbia against Ohio-based ECM Biofilms Inc, which allegedly markets its additives, under the trade name MasterBatch Pellets, to make plastic products biodegradable claiming that the plastic products with the additives will break down in nine months to five years in nearly all landfills or "wherever else they may end up." ECM also issues its own Certificates of Biodegradability of Plastic Products, according to the FTC.

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