'Tis the season to remind manufacturers to be careful about their green marketing claims.
Last month, the European Bioplastics trade group launched its Environmental Communications Guide to helo marketing and communications professionals to correctly present the benefits of bioplastics based on approved standards.
Last week, the US Federal Trade Commission (FTC) finally revised its Green Guides (Guides for the Use of Environmental Marketing Claims) after more than a decade of figuring out the meaning of "green" with series of workshops for the past couple of years.
The last Green Guide was revised in 1998. I remembered mentioning the FTC Green Guide workshops in January 2008 (I started the green blog in November 2007) and when the FTC released the proposed revised Guides in the fall of 2010.
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