September 10, 2012

European Bioplastic publishes guidelines

This is good news for marketers of bioplastic products who want to ease consumer confusion on what a bioplastic means.

The trade group European Bioplastics has just launched its "Environmental Communications Guide for Bioplastics" that was developed by an international ad hoc working group within the last six months with the goal to help marketing and communications professionals  to correctly present the innovations and beneficial claims of bioplastics based on approved standards without resorting to greenwashing.
Greenwashing (a compound word modelled on "whitewash"), or "green sheen", is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's aims and policies are environmentally friendly.
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