April 26, 2011

P&G expands sugar-packaged Pantene sale

Procter & Gamble is now heavily marketing its sugarcane-based packaged Pantene Pro-V Nature Fusion hair care products starting in Western Europe this summer. If readers recall, P&G announced in August last year its intent to use Braskem's sugarcane-based high-density polyethylene (HDPE) plastic for packaging on its Pantene Pro-V, Covergirl and Max Factor brands.

According to Braskem, P&G is a long-time customer of the company's traditional PE plastic products. P&G said the newly packaged hair care products will be marketed to the rest of the world over the next two years.

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