August 12, 2010

P&G to use Braskem's bioplastic

After Frito Lay's and Coca-Cola's move to use bioplastic, this news from Procter & Gamble (P&G) is another big boost to the bioplastic industry.

P&G said today that it will use sugarcane-based high-density polyethylene (HDPE) plastic made by Braskem into some of its packaging on its Pantene Pro-V, Covergirl and Max Factor brands. Pilot products will be rolled out globally over the next two years with first commercial products expected on the shelf in 2011.

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