October 13, 2009

Jessica Biel and stars make a splash at Dow Live Earth Run for Water launch event

BY JOSEPH CHANG

Celebrity Star Power! - not at your typical chemical industry event.

But the launch of the Dow Live Earth Run for Water event - "the largest global water initiative in history" - drew out a number of celebs supporting the cause, including actress Jessica Biel, musicians Pete Wentz and Angelique Kidjo, water advocate Alexandra Cousteau and elite triathlete and model Jenny Fletcher.

The launch event took place at The Lighthouse at Chelsea Piers in New York City.

Dow Chemical is partnering with Live Earth to combat the global water crisis by raising awareness and funding for water projects worldwide.

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