May 6, 2009

Will organic sales still go up in '09?

The Organic Trade Association (OTA) reported that total organic sales last year grew 17% despite tough economic times.

US organic food sales grew 16% to reach $22.9 billion, while organic non-food sales grew 39% to $1.648 billion. Organic food sales is said to now account for 3.5% of all food product sales in the US.

According to OTA, drivers for the increase include increasing stores offering organic products. Major organic brands are also offering more coupons, and value-positioned products, while private label brands have also increased contributing to more sales.

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