April 22, 2009

Rampant greenwashing?

Now that you read (hopefully you did) about my recent posts about several new eco-friendly products recently launched in the market; Kimberly-Clark's new green tissue and diapers; Frito-Lay's biodegradable packaging and PepsiCo's Eco-Fina water bottle, my question is do you think many of these product and technology launches are just greenwashing??

According to TerraChoice Environmental Marketing, 98% of green products they surveyed are guilty of at least one sin of greenwashing especially in toys, baby products and cosmetics.

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