March 29, 2009

Less chemicals on P&G's gel detergent

Procter & Gamble (P&G) says its new Ariel ExcelGel, which was recently launched in Western Europe is currently transforming the detergent category in that region.

Gianni Ciserani, P&G president, Western Europe said last week at the 7th Annual European Business Summit that the detergent uses less chemicals, less water and less energy.
"A small dose delivers brilliant cleaning even at wash temperatures as low as 15 degrees. The product contains 20% less chemicals per wash and the pack uses 45% less plastic than a common liquid detergent."

More on this post...
Post a Comment