March 29, 2009

Cleaners under pressure to be green

Spring has sprung (although it seems winter wants to stay forever!) and cleaning is again a hot topic to cover. According to the Soap and Detergent Association (SDA), the current economy is influencing a lot of consumer's buying choices and cleaning habits this year.

In their 2009 Spring Cleaning survey, more than four in ten (44%) say they are buying less expensive cleaning products; one-third say they are buying fewer cleaning products. Other respondents say economic factors influenced them to make their own cleaning products at home (22%) or clean less frequently (17%).

The survey also reported consumers are increasingly seeking sustainability-related benefits in their cleaning products, as 61% of those surveyed looking for those features in 2009 compared to 38% reported in 2008.

Maybe that is why there seems to be more pressure for cleaning products manufacturers to be greener and launch more new environment-friendly products.

Here is a video from Today show talking about the growing advocacy for cleaning products manufacturers to reveal the ingredients they use.


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