February 5, 2009

Natural cosmetics healthy despite recession

A new report from consulting firm Kline & Company said that the US natural personal care market will still have healthy growth this year despite the economic downturn.

The market last year was up 19% at over $2bn in sales at the manufacturers' level, according to Kline. Although it is not certain if consumers will still be willing to pay premium for natural and organic products given the current economic condition, Kline noted that major marketers are in good position to compete because of their stronger supply chain negotiating advantage and well-developed distribution channels.

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