February 26, 2009

Green is good...as long as it's cheap

Green products might not be recession-proof after all.

Market research firm Mintel noted that premium-priced green products might be relocating to the bottom supermarket shelves as people's priorities are now changing because of the current economy.

According to their recent US consumer survey data,over half of respondents (54%) said they would buy more green products but the products are too expensive. Mintel said there is a hesitance towards buying green based on price.

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