January 21, 2009

Green shopping still strong

Consumers are still becoming green-conscious despite the global financial crisis according to this recent report from Boston Consulting Group (BCG).

In a survey of 9,000 consumers in North America, Europe, China, and Japan, BCG says 34% of Europeans (up 2 percent from 2007) said they would continue to systematically look for and purchase green products. In the US, 16% of consumers were reportedly systematic shoppers for green products in 2008.

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