January 29, 2009

Chemicals: The backbone of green cleaning

As the blog mentioned in the past, there's no doubt that the green trend is very much prevalent within the cleaning chemicals market although they prefer to call it more as sustainability. Within my first day at the Soap and Detergent Association (SDA) meeting held in Florida, a sustainability wall postered with consumer product goods and chemical companies profiling their sustainability agenda for the cleaning market, greeted my arrival when I registered for the event.

Based on several interviews this week, one theme is always remarked upon: sustainability within the cleaning market is here to stay for the long run with the chemical industry as it's backbone.

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