November 19, 2008

Why the Big 3 are in the dumps

This could be one of the major reasons why Ford, GM and Chrysler are begging for bailout help in the US Congress: it's because the US car market is lagging behind Europe and Japan in terms of greeness.

According to automotive data provider Jato Dynamics, the US car market is slower to embrace fuel-efficient and low-emission cars compared to the European and Japanese car market. Poor selection of fuel efficient vehicles coupled with historic larger-vehicle tastes and relatively low gas prices (before) have all contribute toward a slow green transition in the US car market.

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