September 18, 2008

MTV attacks greenwashers

We always heard that green is now in the mainstream but I guess this makes it really, really official if MTV is now producing videos geared towards environmentalism and even has its own green site called MTV Switch, which is network's Global Climate Change Campaign.
"It’s all about seeing things in a different light—a green light. You’ll find clever ads, interesting videos, and tips from Environmentors. We'll be looking for the best ideas and innovations that can help us reinvent how we live in ways that are cool for us and the planet."

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