September 13, 2008

Eastman on cosmetic sustainability

The green blog is fortunate enough to get Jim McCaulley, Eastman Chemical's global market development manager, to provide some cosmetic sustainability insights through, I believe, is the blog's first podcast.

According to McCaulley, sustainability is a big trend that will continue to grow and dictate the needs of consumers in the cosmetic and personal care market. He noted that major brands that can reduce their carbon footprint is a critical indicator of success.

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