August 26, 2008

Green marketing 101

Marketers may have to attend Greenwashing seminars and classes if they want to learn the do's and don'ts on how to use green words in their advertisings.

All over the world, public advocates are scrutinizing every green word in marketing and advertising and this summer alone found major companies such as tire manufacturer Goodyear in Australia, and in the UK, oil company Shell, accused of greenwashing.

Another one brewing in Australia is within the beverage industry.

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