To coincide with the recently released "the Incredible Hulk", Universal Studio hooked up with conservation group the World Land Trust in developing the 'Incredible Hulk Carbon Calculator'. Both said Hulk's greenness might drive fans to analyze their own by balancing their carbon emissions.
World Land Trust said:
"There is no need to rip your shirt off before turning green, simply visit the calculator and offset your CO2. If only someone would tell the Hulk it's that easy!"