February 22, 2008

New green chemicals offerings

The chemical industry is no fool when it comes to the green trend. Companies might whine about regulations and environmental groups' biases against chemicals but the bottom line remains - they will offer what their customers want.

Here's a roundup of some of the new green products I came across within the past few weeks:

1. Croda Crotein cashmere - the personal care industry is leaning more towards natural-based ingredients and chemical firms are responding. Croda said its new amino acid complex made from hydrolysis of the keratin fibers in cashmere wool provides good moisturization for skin, hair and nails.

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