February 13, 2008

Greenpeace's dream city

Greenpeace UK recently released its virtual dream green city dubbed EfficienCity, which uses interactive animation to demonstrate how clean energy can be utilized to cut greenhouse gas emissions and lower electricity bills.

Talk about reaching mass audience especially the younger crowd! Greenpeace should be commended on using this very effective tool to educate consumers about alternative energy.

Maybe the chemical industry should use this type of media as well to educate consumers about the benefits and safety of their products.